INTELLIGENCE
The data that tells
the truth
about your business.
Intelligence is the domain that transforms data from all seven other domains into a single, honest picture the owner can act on. The Shalom Score lives here. The dashboards live here. The monthly domain report lives here. Without Intelligence, the other seven domains produce activity but no insight.
Domain 07 · Typical State
Quiet
Most active partnerships
Quiet
Most businesses never invest in this domain
Shalom Score calculated and delivered monthly
GA4 collecting clean, goal-configured data
Google Search Console connected
Performance dashboard populated with real data
Monthly domain state report delivered
What this domain is
Most businesses are flying
without instruments.
Intelligence is the least visible domain and the one most businesses skip entirely. They build a website (Presence), they track leads (Relationships), they invoice clients (Finance Visibility). But they do not build the layer that tells them whether any of it is working, and by how much.
The Intelligence domain is the insight layer. It pulls together data from every other domain: website performance from Presence, keyword rankings from Reach, pipeline conversion from Relationships, task completion from Operations, revenue trends from Finance Visibility, and system health from Readiness. Then it produces two things: the Shalom Score, and a written interpretation of what the numbers mean.
Without Intelligence, the Shalom Score cannot exist. This domain is the scoring engine. It is also the most human domain: the monthly written report that translates numbers into plain language, and the strategy session where the interpretation becomes action.
7%
Businesses that use data to drive weekly decisions
Most businesses make operational decisions based on instinct, not measurement. Intelligence changes that.
2.5×
Revenue growth in data-informed businesses
Businesses that build measurement infrastructure consistently outperform those that do not, across all industry categories.
Monthly
Cadence of the Shalom Score
Intelligence is not a once-a-year audit. It is a monthly discipline. The score is recalculated, the report is written, and the strategy is updated.
What Yutie does here
Every service in this domain,
named and explained.
Every service in the Intelligence domain is about creating the measurement infrastructure that makes the Shalom Score honest, the monthly report meaningful, and the strategy session genuinely useful.
01
Shalom Score Calculation and Reporting
The Shalom Score is the central deliverable of the Intelligence domain. It is a composite score across all eight domains, calculated monthly, delivered in writing, and used as the primary tool for partnership strategy sessions.
Domain-by-domain scoring rubric design
Monthly data collection from all active domains
Score calculation and trending (month-on-month change)
Domain state classification (Tending, Waiting, Quiet)
Written interpretation: what each score means in plain language
Top 3 priority interventions for the coming month
Shalom Score delivery to owner before strategy call
02
Google Analytics 4 Full Configuration
GA4 installed and configured incorrectly gives the business a false picture of its performance. Yutie installs, configures, and validates GA4 so the data it produces is trustworthy and actionable.
GA4 property creation and connection to website
Google Tag Manager container setup and deployment
Goal and conversion event configuration (form submissions, calls, bookings)
Enhanced measurement events audit
User journey funnel configuration
Internal IP exclusion (remove team traffic from data)
Data retention settings (minimum 14 months)
Monthly data quality audit
03
Google Search Console Integration
Search Console data shows how the website performs in Google search: which queries bring visitors, which pages rank, and which technical issues are suppressing visibility. Yutie connects it to the Intelligence picture.
Search Console verification and domain property setup
Property linked to GA4 for combined reporting
Search query performance tracking (clicks, impressions, CTR, position)
Page indexing status monitoring
Core Web Vitals data feed
Search Console data included in monthly Intelligence report
Top performing query identification monthly
04
Business Performance Dashboard
A single dashboard that gives the owner a real-time view of the metrics that matter most: website visitors, lead pipeline, revenue, and operational health. Built in a format that is readable by someone who is not a data analyst.
Key metrics selection with owner (typically 8 to 12 metrics)
Dashboard built in Looker Studio (Google Data Studio) or Perfex
Live data connection from GA4, Search Console, and CRM
Visual design: readable at a glance without interpretation needed
Refresh schedule configuration (daily or real-time)
Dashboard shared with owner and key decision-makers
Monthly dashboard review in strategy session
05
Monthly Domain State Report
A written report delivered every month before the strategy session. Not a data dump. A human-readable interpretation of what happened in each domain, what the Shalom Score shows, and what it means for the next month.
Eight-domain section structure (one per domain)
Shalom Score summary with month-on-month movement
Key events: what went well, what degraded, what changed
Plain language interpretation: what the numbers actually mean
Priority actions for next 30 days
Supporting data screenshots for each domain
Delivered at least 48 hours before strategy session
06
Conversion Funnel Analysis
Most businesses measure traffic but not what that traffic does. Conversion funnel analysis tracks the journey from first visit to enquiry to client, showing exactly where people drop out and why.
Funnel definition: stages from visit to conversion
Funnel visualisation in GA4
Drop-off point identification by stage
Page-level conversion rate analysis
Form submission rate tracking
Call or booking click tracking
Monthly funnel performance comparison
07
Content Performance Tracking
Not all content produces results. Intelligence tracks which pages, articles, and landing pages drive the most valuable traffic, leads, and conversions so Reach investment goes in the right direction.
Page-level traffic and engagement metrics
Content by conversion rate ranking
Organic search traffic by page
Time on page and bounce rate by content type
Top content identification: what to write more of
Underperforming content: what to update or retire
Content performance included in monthly Intelligence report
08
Competitor and Market Monitoring
Knowing what is happening in the market helps the business make better decisions. Yutie monitors competitor digital presence, content output, and search performance monthly.
3 to 5 competitor selection and tracking
Competitor keyword ranking comparison
Competitor new content alerts
Competitor backlink growth monitoring
Market search trend tracking (Google Trends integration)
SERP feature landscape monitoring
Quarterly competitive position summary
09
Client Feedback and Satisfaction Tracking
Client satisfaction data is intelligence. Yutie implements lightweight feedback systems that produce structured data about client experience, which feeds into the Relationships domain health score.
Post-project feedback form design and configuration
Net Promoter Score survey setup
Feedback collection timing automation (30 days post-project)
Feedback data aggregation in CRM
Satisfaction trend tracking (quarterly)
Testimonial and case study opportunity identification
Feedback report included in Shalom review
10
Revenue Attribution Analysis
Understanding which activities produce revenue is the highest-value intelligence. Revenue attribution connects marketing and sales activities to actual income.
Lead source revenue attribution in CRM
Marketing channel to revenue mapping
Proposal to close rate by lead source
Revenue by referral source analysis
Campaign ROI calculation where campaigns are running
Attribution model documentation
Monthly attribution summary in Intelligence report
11
Alerting and Anomaly Detection
Some data changes require immediate attention. Yutie configures alerts for the signals that matter most so the owner is notified the moment something significant changes.
Traffic drop alert (greater than 30% week on week)
Conversion rate drop alert
Revenue threshold alert (below monthly minimum)
Search ranking drop alert for primary keywords
Uptime alert (feeds from Readiness domain)
Security incident alert (feeds from Stewardship domain)
Weekly digest of key metrics (automated email or Slack)
12
Looker Studio Reports and Data Visualisation
Raw data does not make decisions. Visualisation does. Yutie builds Looker Studio (formerly Google Data Studio) reports that make the business's performance visible in formats the owner actually reads.
Multi-source report connecting GA4, Search Console, and CRM
Website performance summary page
SEO performance summary page
Sales pipeline and revenue page
Operations metrics page
Customised to owner's decision-making style
Shared with owner and updated automatically
Domain States
What each state looks like
in the Intelligence domain.
Every domain is classified monthly as Tending, Waiting, or Quiet. Here is what each state means specifically for Intelligence.
Tending
The owner makes decisions with real data, not instinct.
When Intelligence is Tending, the Shalom Score is calculated and delivered monthly, GA4 is collecting clean goal-configured data, and the monthly report tells the owner exactly what happened and what to do next.
Shalom Score delivered monthly before strategy session
GA4 collecting clean data with all goals firing
Google Search Console connected and clean
Business performance dashboard live and current
Monthly domain state report delivered 48 hours before strategy call
Revenue attribution understood by lead source
Waiting
Measurement infrastructure being built.
Waiting means GA4 and Search Console are connected, the dashboard is being built, and the first Shalom Score is being calibrated. The Intelligence layer is not yet producing monthly reports.
GA4 installed but goals not yet fully configured
Search Console connected but data still accumulating
Dashboard template built, data not yet fully connected
First Shalom Score baseline being established
Reporting cadence not yet regularised
Quiet
The business does not know how it is performing.
Quiet means there is no measurement layer. GA4 is not installed or not configured. Nobody knows the website's conversion rate. Revenue attribution is a guess. The Shalom Score cannot be calculated.
No GA4 or only basic pageview tracking
No goal configuration (no conversion data)
No Google Search Console
No business performance dashboard
No monthly reporting
Shalom Score not calculable
Revenue attribution unknown
The transformation
What changes when this domain
moves from Quiet to Tending.
Before: domain is quiet or unmanaged
The business makes decisions based on instinct and impression rather than data
Nobody knows which marketing activity is producing the most valuable traffic
The website conversion rate has never been measured
The Shalom Score cannot be calculated because the data does not exist
Monthly strategy sessions are opinion conversations rather than data conversations
After: domain is tended
Every strategy session is anchored to the Shalom Score and domain state report
Website traffic, conversions, and revenue are tracked to their source
The owner can see which content drives the most valuable leads
The dashboard gives a real-time view of the business's digital health
Monthly reports translate data into plain-language priorities that drive action
Domain connections
How Intelligence connects to the other domains.
No domain exists independently. The Shalom Score reflects how each domain affects the others.
01
Presence
Website performance data from Presence is the primary input to the Intelligence Shalom Score component.
02
Reach
Search visibility and content performance from Reach are tracked and scored through Intelligence.
03
Relationships
Pipeline conversion rates, proposal acceptance, and client retention all feed into the Intelligence picture.
05
Finance Visibility
Revenue data from Finance Visibility is a core Intelligence input.