PRESENCE
How your business
shows up
to the world.
Presence is the first domain anyone encounters. Your website, your brand, your digital face. When it is tended, every prospect who finds you encounters a business that looks like it belongs. When it is quiet, the business is losing credibility before a single conversation starts.
Domain 01 · Typical State
Tending
Most active partnerships
94
Typical PageSpeed score when tending
Website technically healthy and fast
Brand consistent across all surfaces
Mobile experience matches desktop quality
Meta tags and social sharing configured
Analytics and Search Console connected
What this domain is
Your digital face is working
or it is costing you.
Presence is the sum of everything a person encounters when they find your business digitally. The website. The brand. The speed. The credibility signals. The first 3 seconds before anyone reads a word. When this domain is tended, it communicates quality before the content does.
Most businesses underestimate how much Presence costs them when it is left unmanaged. A slow website loses 40% of visitors before the page loads. A brand that looks inconsistent signals a business that is not settled. A contact form that breaks silently means enquiries are being lost with no one noticing.
Yutie holds Presence as a living domain, not a completed project. Every build is monitored after launch. Technical health is checked continuously. The domain is scored monthly and the score is honest.
40%
Visitors lost to slow load times
Sites that take more than 3 seconds to load lose nearly half their visitors before the page is fully rendered.
3s
First impression window
Users form their first impression of your website in under 3 seconds. Presence determines what that impression is.
68%
Searches conducted on mobile
Most people who find your business do so on a phone. Mobile Presence is not optional; it is the primary surface.
What Yutie does here
Every service in this domain,
named and explained.
Every service listed here is something Yutie does in the Presence domain as part of an active partnership. Nothing is assumed or bundled. Each service is named, described, and delivered.
01
Website Design and Development
Complete end-to-end website creation from strategy to deployed product. This is not template selection. Yutie designs and builds websites from scratch, architected around how the specific business communicates and converts. Every page has a purpose. Every element has a reason.
Information architecture and page hierarchy design
Custom visual design aligned to brand identity
Development in PHP, HTML, CSS, JavaScript
CMS integration for content management
Client portal integration where applicable
Cross-browser and cross-device testing
Staged deployment with rollback path
02
Website Performance Optimisation
A complete technical audit and remediation pass targeting load speed, Core Web Vitals, and rendering performance. Slow websites lose business. Performance is measurable and Yutie measures it before and after every intervention.
Image compression and next-gen format conversion (WebP, AVIF)
Browser caching configuration via .htaccess
Lazy loading for images and iframes
JavaScript and CSS minification and deferral
CDN integration for static assets
Google PageSpeed score tracked monthly
Core Web Vitals: LCP, FID, CLS monitored
03
Brand Visual System
Definition and documentation of the visual rules that govern how the business looks across every digital surface. Not a logo redesign. The system that ensures the brand looks intentional and consistent everywhere it appears.
Primary and secondary colour palette with hex values
Typography selection and hierarchy
Logo usage guidelines (sizes, spacing, dark and light variants)
Brand asset file pack delivered
Favicon and OG image production
Application to website, email, and document templates
04
Technical SEO Foundation
The invisible infrastructure that determines whether search engines can find, understand, and rank the website correctly. This is distinct from keyword SEO. Technical SEO is the foundation that every other SEO effort builds on.
XML sitemap generation and Search Console submission
Robots.txt configuration
Canonical tag implementation across all pages
Structured data markup (Schema.org JSON-LD)
Open Graph and Twitter Card meta tags
Heading hierarchy (H1 through H4) audit and correction
301 redirect mapping for changed URLs
05
Mobile Experience
A dedicated audit and optimisation of the website experience on mobile devices. Not responsive design as an afterthought. A first-principles review of how the site performs on the device most visitors actually use.
Viewport configuration and breakpoint implementation
Touch target sizing for buttons and links
Mobile navigation usability review
Font size and readability on small screens
Form usability on mobile keyboards
Tap-to-call and tap-to-email for contact elements
Mobile PageSpeed scored separately and tracked
06
Domain and Hosting Management
Holding the technical infrastructure that keeps the website online and reachable. Domain renewals, DNS records, nameserver configuration, and hosting health. These things only appear in the conversation when they go wrong.
Domain registration and annual renewal management
DNS records management (A, CNAME, MX, TXT)
Nameserver configuration
SSL certificate installation and renewal monitoring
Hosting account management on cPanel
Email hosting configuration
Downtime alerts configured
07
Content Architecture
The structure of how content is organised across the website. URL design, internal linking, page hierarchy, and the editorial logic that makes a website findable and navigable. Most websites are built without this. It shows.
URL structure designed for humans and search engines
Internal linking strategy across key pages
Page title and meta description writing or review
Content hierarchy audit (what is buried, what is prominent)
Call-to-action placement and clarity review
404 error monitoring and correction
08
Conversion Infrastructure
The elements that turn website visitors into enquiries: contact forms, booking links, lead magnets, and the pathways that guide a prospect to take action. Presence without conversion infrastructure is a brochure, not a business asset.
Contact form design, development, and testing
Calendar or booking link integration
Lead capture form setup (newsletter, download, enquiry)
Form submission email notifications tested
Spam protection (honeypot, reCAPTCHA)
Form analytics: submission rate tracked
WhatsApp or chat integration where appropriate
09
Analytics and Visibility Setup
Installing and configuring the measurement layer that makes the Presence domain scoreable. Without this, Yutie cannot give the Shalom Score for this domain an honest number. With it, every month tells a story.
Google Analytics 4 installation and configuration
Goal and conversion event setup
Google Search Console connection and verification
Google Tag Manager container setup
Monthly Presence scorecard populated from real data
Search impression and click data reviewed monthly
10
Accessibility Standards
Ensuring the website meets baseline accessibility requirements so that the business does not exclude visitors with disabilities and meets legal obligations where relevant.
Alt text audit for all images
Colour contrast ratio check against WCAG AA
Keyboard navigation testing
Form label and input association
ARIA role usage review
Accessibility statement page
11
Social and Sharing Infrastructure
The configuration layer that controls how the business appears when links are shared on WhatsApp, LinkedIn, Twitter, and other platforms. Most businesses have never set this up correctly.
Open Graph title, description, and image for every key page
Twitter Card meta tag configuration
LinkedIn sharing preview tested
WhatsApp link preview tested
Social share image design (1200x630px) for homepage and key pages
Social media profile link and verification
12
Post-Launch Monitoring and Maintenance
A live website is not a finished product. Yutie monitors the Presence domain continuously after every build and reports any degradation in the monthly Shalom Score review.
Uptime monitoring with alert thresholds
Broken link scanning monthly
Plugin and CMS update management
Google Search Console error alerts actioned
PageSpeed score tracked and maintained
Monthly domain health summary in Shalom report
Domain States
What each state looks like
in the Presence domain.
Every domain is classified monthly as Tending, Waiting, or Quiet. Here is what each state means specifically for Presence.
Tending
The website is fast, credible, and converting.
When Presence is Tending, the website loads in under 2.5 seconds, the brand looks consistent and intentional, every form works, and the business shows up correctly on Google and in social shares.
PageSpeed score above 85 on mobile
All forms tested and submitting correctly
SSL certificate valid and renewing automatically
Brand consistent across website, email, and social
Analytics collecting clean data with goals configured
Search Console showing no crawl errors
Social share previews correct on all key pages
Waiting
Known issues exist but are not yet in progress.
Waiting means Yutie has identified specific issues in this domain and they are queued for the next intervention cycle. The domain is not broken, but it is not fully tended.
PageSpeed score between 60 and 85
One or more forms under review or being rebuilt
Brand assets exist but application is inconsistent
Analytics installed but goals not yet configured
Search Console errors identified, fix scheduled
Mobile experience has identified friction points
Quiet
The domain is unmanaged and degrading.
Quiet means the Presence domain has no active stewardship. The website exists but no one is watching it, measuring it, or intervening when things degrade. This is where most businesses are before their first Yutie partnership.
PageSpeed score below 60 or not measured
Contact forms not tested, possibly broken
No analytics or analytics collecting no useful data
SSL certificate approaching expiry
Brand applied inconsistently across surfaces
Search Console not set up or showing critical errors
Last website update more than 12 months ago
The transformation
What changes when this domain
moves from Quiet to Tending.
Before: domain is quiet or unmanaged
The website loads slowly and visitors leave before the page renders
Contact forms break silently with no one noticing
The brand looks different on every surface
Search engines cannot crawl the site correctly
Nobody knows how many visitors the site is getting
Social share previews show the wrong title and image
After: domain is tended
The website loads in under 2.5 seconds on mobile
Every form is tested, confirmed working, and notifying the right people
The brand is visually consistent across website, email, and social
Search engines can crawl, index, and rank the site
Analytics tells the story of who comes, from where, and what they do
Social shares look professional and drive clicks back to the business
Domain connections
How Presence connects to the other domains.
No domain exists independently. The Shalom Score reflects how each domain affects the others.
02
Reach
Search engines need a technically sound Presence to rank the content Reach produces.
03
Relationships
Lead capture forms in Presence feed directly into the CRM in Relationships.
07
Intelligence
Presence performance data is one of the primary inputs to the Shalom Score.
08
Readiness
Hosting, SSL, and uptime belong to Readiness, which underpins Presence being online.